Construction — New YEG Arena

We do a lot of construction photography — but this one is rather special. There has always been a huge amount of argument over the new arena construction, but love it or hate it — the new arena district in downtown Edmonton is going to change a lot about how the core of the city looks and functions once it’s all finished. We think for the better. One thing we always notice on industrial or construction shoots is that there is almost always a collection of people who simply do not want to be photographed and we certainly respect that.

The new arena had a different vibe; everyone working in there seemed really excited and proud to be working on this project and wanted their photos taken.


Construction workers — YEG Arena District — Ice District

Unfortunately on this one — we weren’t able to show peoples faces, which is actually quite common in industrial work. They want people to show a sense of scale and that it’s an active work site, but they don’t want people to be identifiable for various reasons. One of the biggest challenges when shooting this kind of work are the safety concerns. You could potentially shoot the best image you’ve shot in months — but if there’s a single person doing something unsafe, or any kind obstruction that isn’t deemed safe, the photo will be tossed out…never to see the light of day. We try our best ahead of time and during the shoots to mitigate this, but sometimes it just is what it is.


Steel Beams of the new YEG Arena – ICE District


One thing construction work never has a shortage of — vertical lines. They make shooting (or editing) this kind of work a lot easier and makes for a much better shot from a realistic perspective. We’ll likely be posting more images from this project in the coming months when we’re able to.


Looking east over the new YEG Arena construction at ICE District.

Top 40 Under 40 – Shoot 17 of 20 – Arash Vahdaty

SUBJECT – Arash Vahdaty, President Modern Kitchens

Arash Vahdaty

Shoot Notes –

1. Google maps sent our creative team to a completely different area of the city for Arash’s shoot. So we were about 20mins late. Arash was a good sport and was patient while we set up.

2. We shot portraits in Arash’s factory… which may sound cool… but was a real challenge to shoot in because of the lack of interesting backgrounds.

3. We elected to create a wall of different cabinet finishing… We did this not so much for a strong narrative but more for geometric and linear interest.


Top 40 Under 40 – Shoot 16 of 20 – Naz Uppal

Subject- Naz Uppal, Radio Host, World FM

Naz Uppal

Shoot Notes –

1. Its a tad bit cliche to shoot a Radio Host in a radio booth… but I just figured it would work in this case.

2. Naz wore red… which is a difficultlycolor to pull off but I think she did it well.

3.  Radio booths are very dark and colorless… so I added a blue and purp;e gel in the background to ensure the room had a little “pop”

4. We shot this in 30mins.



Top 40 Under 40 – Shoot 15 of 20 – Adam Sweet

Subject – Adam Sweet, Senior Advisor to the President, Strategy & Policy at EEDC

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Shoot Notes –

1. I love working with Adam. Again like Paul I have photographed him before. He is a real leader and a wonderful man.

2. I had an original idea of photographing Adam in the middle of the street… It worked well but I also needed a cover option for him as well. So right near by I found this golden 80s tile background beside an old elevator and figured…. “Hey what the hell I bet it would look good.” So photographed Adam against it.

3. The “golden” images worked so well my original idea was scrapped and the street images were never used.

4. We shot Adam in about 50mins.

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Top 40 Under 40 – Shoot 14 of 20 – Paul Shufelt

Subject: Paul Shufelt, Award Winning Chef and Montreal Canadians Fan.

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Shoot Notes:

1. I have actually been hired by Paul alot in the past to photograph the food at his restaurants. But this was the first time shooting him for a magazine.

2. I like working with Paul. He is all business and trusts me completely with what I suggest.

3. In this shot Paul had to pour whatever it was that made the flames… then pass off the bottle off to kevan on camera right and then pose before the flames went out.

4. Oh and I made him bring the pan close…. which you know… almost burnt his arm hairs.

5. We shot this in 20mins.