Top 40 Under 40 – Shoot 17 of 20 – Arash Vahdaty

SUBJECT – Arash Vahdaty, President Modern Kitchens

Arash Vahdaty

Shoot Notes –

1. Google maps sent our creative team to a completely different area of the city for Arash’s shoot. So we were about 20mins late. Arash was a good sport and was patient while we set up.

2. We shot portraits in Arash’s factory… which may sound cool… but was a real challenge to shoot in because of the lack of interesting backgrounds.

3. We elected to create a wall of different cabinet finishing… We did this not so much for a strong narrative but more for geometric and linear interest.