SUBJECT – Arash Vahdaty, President Modern Kitchens
Shoot Notes –
1. Google maps sent our creative team to a completely different area of the city for Arash’s shoot. So we were about 20mins late. Arash was a good sport and was patient while we set up.
2. We shot portraits in Arash’s factory… which may sound cool… but was a real challenge to shoot in because of the lack of interesting backgrounds.
3. We elected to create a wall of different cabinet finishing… We did this not so much for a strong narrative but more for geometric and linear interest.